It's never been easier to start a business from home. The rise and ever-increasing popularity of online shopping means that customers can be reached without the need for a physical store. And while this is very good news for people looking to turn their hobbies into careers, it's becoming harder to get noticed.
In a crowded marketplace, your product photography needs to excel. "It's one of the key things," says Sophie Sellu, who makes hand carved objects from sustainable and reclaimed timber for her business Grain and Knot. "Instagram is one of the main ways I show my work, and if the pictures aren't good, people won't respond to them."