Case Study

A digital publishing case study: Kuttab

How Canon helped Kuttab become a leading UAE publisher

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After investigating a variety of providers, Jamal Alshehhi, Founder, Kuttab Publishing, says the choice to partner with Canon was an easy decision.“Having evaluated numerous options, we visited the Canon showroom, fully aware of Canon’s reputation in the market and standing as a leader in printing solutions”.

The final piece of the puzzle was integrating Canon’s Workflow Portal, which delivered a workflow system that monitored all of Kuttab’s focus areas, and set its offering apart from the competition. Thanks to the range of digital print and workflow solutions provided by Canon, Kuttab Publishing is recognized as a market leader in the UAE publishing sector. Investing in technology has not only delivered 20–30% cost savings on Kuttab’s small print runs but transformed its entire operations and business model.

“More than a technology provider, we see Canon as an enabler of success for innovative, challenging businesses such as ours.” he says.

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