Jamal Alshehhi, Founder, Kuttab Publishing
Without Canon’s enabling solutions, we would not have been able to build such an encouraging and culturally relevant offering for the UAE.
For too long, the United Arab Emirates (UAE) lacked a publishing house that focused on home-grown authors. The talent was out there, but there were no industry leaders who dedicated themselves to identifying, partnering and promoting amateur and professional UAE writers.
Instead, authors had to take it upon themselves – using their own time and finances – to get their work published and printed. Costs were further magnified if they wanted to distribute to countries beyond the UAE – not to mention the expenses of solo marketing and promotions, and time spent working directly with retailers. It was an expensive endeavor in more ways than one.
The UAE publishing industry needed a newcomer – one that understood home-grown authors’ needs and was committed to managing them as long-term clients.
Kuttab Publishing entered the market in 2010 and immediately found its niche as a home-grown book publisher offering an end-to-end solution to authors – authors who before Kuttab’s arrival had few, if any, offers of full-scale representation.
Starting small, Kuttab focused on providing all services to its authors – managing everything from contracting, proofreading and editing, to design and layout, printing, distribution, and promotion. Such a major investment of time into each author’s project was exactly what the region needed, but it meant Kuttab could only produce 30 to 40 books each year.
In tandem with Kuttab’s arrival into the UAE publishing space, more local authors were writing high-quality works and seeking representation from Kuttab. But with resources stretched across a small batch of authors, and managing the entire publishing process in-house, Kuttab needed a solution to streamline the time from author contracting to retail availability.
So began Kuttab Publishing’s search for an in-house printing solution, either offset or digital.
More than a technology provider, we see Canon as an enabler of success for innovative, challenging businesses such as ours.