CANON CHAMPIONS MIDDLE EAST’S “TRAILBLAZERS” WITH A BOLD NEW SERIES, FEATURING SONGSTRESS LAYLA KARDAN, ADVENTURER RAHA MOHARRAK AND CHEF FAISAL AL NASHMI
Dubai, UAE – 20 January 2021: Canon Middle East (CME), a provider of imaging technologies and services has launched the first edition of its ‘Trailblazer’ series, where they celebrate changemakers who have challenged stereotypes and altered the face of their industries. Three individuals who are bold visionaries and emulate values synonymous with Canon’s game-changing outlook, have been cherrypicked from the UAE, Saudi Arabia and Kuwait to share their own inspiring ‘Epic journey’. They have been shot in a documentary style interview on the new revolutionary EOS R5 and EOS R6, as they share the highs and lows of their journey towards realizing their grand ambitions. The interview series has been launched in conjunction on with the “Create your epic” campaign, which highlights the capabilities of the newly launched EOS R5 and R6.
- New interview series gives voice to changemakers who have challenged stereotypes and altered the face of their industry
- Showcasing inspirational pioneers from the UAE, Saudi Arabia and Kuwait, the series pays tribute to the incredible talent, tenacity and ambition that drives the Middle East
- Shot on the game-changing EOS R5 and EOS R6 - two cameras that have revolutionized the face of the imaging industry
Faisal Al Nashmi
UAE based award-winning singer and songwriter Layla Kardan, who burst onto the singing arena in 2017 with an independent album, distinct singing style and refusal to compromise, shares her journey to discovering her ‘authentic self’ and exploring her artistry to find her voice and power.
As the youngest Arab and the first Saudi Arabian woman to climb Mount Everest, Raha Moharrak made history in more ways than one and reveals how she needed to prove to herself, that she could achieve the impossible dream.
Kuwait’s culinary genius Faisal Al Nashmi started at the young age of 24 years old and not only challenged the status quo, but also went on to help shape the culinary landscape of Kuwait and emerge as one of its leading food trendsetters.
“By creating a platform where people can share their epic journey and inspiring stories, we want to contribute towards perpetuating a culture that celebrates the importance of being visionary, innovative and bold. Canon is synonymous with awe-inspiring storytelling and we want to showcase trailblazers from the Middle East, who are representative of the incredible talent, tenacity and ambition that drives this region. We look forward to being able to showcase extraordinary journeys of success that are fueled by a desire to reimagine with world we live in,” said Mr. Venkatasubramanian Hariharan – B2C Business Unit Director Canon Middle East
The interviews have been filmed using the new EOS R5 and EOS R6 cameras, two cameras that have revolutionized the face of the imaging industry. The EOS R5 is the first pro-level full-frame mirrorless camera to record 8K RAW, while delivering 45-megapixel stills and the EOS R6 is a powerful and versatile camera, able to film in 4K resolution and shoot stills with 20.1 megapixels.
Additionally, the interviews are supplemented by a special Behind The Scenes (BTS) segment on the CME website, detailing how the videos were created and offering aspiring filmmakers and photography enthusiasts, professional tips and tricks.
The series can be viewed here: https://en.canon-me.com/pro/trailblazers-epic-journeys/
For further information on Canon Middle East, please visit: www.canon-me.com.