In a world where photographs and filmmaking are so essential to our memory-making and online presence, nothing compares to the quality and creative freedom you get with a real camera. With a Canon camera, you’ll get amazing results straight out of the box.

Taking photos that earn a place on your table, sideboard or wall - and impressing your friends and family on your favourite social media channels - is as simple as pointing and shooting. Plus, it’s easy to learn new skills at a pace that suits you to quickly reach a higher level - the sky really is the limit!

Canon cameras are equipped with intelligent shooting technology that automatically adjusts exposure and focus to guarantee great photos and videos right from the word go. And by learning a little bit more about three key areas - light, focus and zoom – you can very quickly take a lot more control over your creativity.