Future Focus connects photography and filmmaking students to the professional community. Join the community to hear about the Canon Student Development Programme and upcoming opportunities launching later this year.


Canon Student Development Programme

Advance your career and take the next step to becoming a pro photographer with the Canon Student Development Programme.
Canon Student Development Programme

Activities coming later this year

Canon Future Focus is growing. Check here for updates about our events calendar.


    Events calendar

    We’ll help you discover photography and film making events happening near you. Launching soon.



    Applications for the 2024 programme are now closed. Sign up to receive the latest updates, discover this year’s finalists and hear when 2025 applications will open.

  • The student programme focused on making you a professional

    Find out more about our exclusive Canon student discounts, to help you take the leap into the pro world.


    Canon student discounts

    The right kit can help turn your vision into reality. Save money on Canon equipment and accessories.


    Success story

    Discover Ksenia Kuleshova’s experiences of the Canon Student Development Programme. Learn how Ksenia became not only a professional photographer but also a Canon Ambassador, capturing inspirational and compelling stories worldwide.
    Canon Future Focus editorial with Ksenia Kuleshova


    Be a part of the community

    Get the most out of our student programme with access to mentorships, portfolio reviews, exclusive discounts and live event calendars by joining the Canon Future Focus community.

    Learn from the pros themselves and sharpen your skills with our in-depth editorial articles.


    CSDP: documentary photographers of tomorrow

    Presenting an opportunity for photojournalism students, the Canon Student Development Programme opens doors as well as minds.


    Freelance or staff? How to make a living as a photojournalist

    Acclaimed photojournalist Brent Stirton offers his advice on building a career in the competitive world of photojournalism.


    Building a winning photography portfolio

    Four industry pros share their tips on preparing the perfect photography portfolio – from building a narrative to presenting your work.


    Canon Student Development Programme: what I learned

    Thinking about applying for the Canon Student Development Programme? Five students from the 2022 cohort share their tips for making the most of it.

  • Student

    What's in a pro's kitbag? – Canon Europe

    Fashion and portrait photographer Emmanuel Oyeleke reveals what's in his kitbag and explains how its contents have evolved during his career.


    How to make a standout showreel

    Wildlife filmmaker Roxy Furman offers her tips on how to promote your work with a powerful video showreel.


    Best cameras and lenses for photojournalism

    Looking forward to your first assignment as a photojournalist? Our experts explain the best kit to get you started.

  • KIT

    Canon L-series RF lenses and what you can achieve with them

    Find out what makes L-series RF lenses extra luxurious, and enjoy our inspirational gallery of some of the best images shot on them.


    Tips for photographing wildlife

    Pro Dani Connor shares her best advice for industry success with an aspiring young wildlife photographer.


    How to pitch for work: insights from the industry

    Photography can be a difficult career to break into, but these seven tips from experts can help you ace your pitch and land the job.


    The best Canon kit for students: stills and video

    What's the best Canon kit for students? Canon Ambassadors and product experts advise on still and video cameras, lenses and printers.


    Michele Spatari: from photography student to professional

    News photographer Michele Spatari talks about the Canon Student Development Programme and how it kick-started his career.


    Concept to edit: how to plan and execute a fashion shoot

    Canon Ambassador Evely Duis guides budding pro Killian Jouffroy through his first professional fashion shoot.


    Best kit for aspiring pros

    Three Canon Ambassadors discuss the best cameras and lenses for those starting out in the industry.


    Five challenges facing student photographers

    Leading professionals from across the industry discuss the issues affecting today's young photographers and how they can be overcome.


    Making a name in the film world

    Three rising stars in the film industry share how they built their brands and platforms, from seeking mentorship through to developing a unique style.


    The student photographer covering the Congo's unseen stories

    Guerchom Ndebo's homeland has been under-represented in the media. At just 22 years old, he's changing that, shooting for the likes of Getty Images and AFP.


    Learning to hone your photographic style

    Acclaimed documentary photographer and recent graduate Bebe Blanco Agterberg on finding her professional voice.


    Give your printed portfolio a professional edge

    Even on a student budget, you can stand out from the crowd with a printed portfolio that does full justice to your photographic skills.


    How to pitch to photo editors – insider tips

    Want to get published? Three professional photo editors reveal the dos and don'ts of successful story pitching.


    Experts share how to impress with your photography portfolio

    A top magazine editor provides her tips on preparing the perfect photography portfolio, from the images you choose to the design of the portfolio itself.


    Students’ views on the future of photojournalism

    The next generation of photojournalists met Magnum photographers at Visa pour l’Image and shared their hopes and plans for their futures.

  • Events

    Pro business advice for breaking into photojournalism

    Leading photojournalists and photo editors share their tips for making a career in the industry.


    How to keep audiences captivated

    How does photojournalism tell a story, and how can you create dynamic stories? Leading experts share their know-how.

  • Events

    How important is video to a future photojournalist?

    With demand for video ever growing, how do the next generation of photojournalists feel about its creative uses and their ability to shoot it?


    Photojournalists debate: what's keeping women out?

    At the Visa Pour l’Image photojournalism festival, three Canon Female Photojournalist Award winners discuss the barriers women face.

  • Events

    When subjects become the storytellers: Unfiltered

    How Canon and the ICRC's Unfiltered project gives people in unstable areas the tools and training to tell their own stories through photography.

  • Related products

    Check out the Canon kit that can help push your photography and filmmaking to a professional level.

  • Mirrorless Cameras

    EOS R8

    Step up to full-frame photography and video and realise your creative ambitions.
  • Canon Camera
    Experience full EF and EF-S lens compatibility with our range of EOS R Adapters. These built-to-last adapters are engineered for seamless EOS R performance.
  • Mirrorless Cameras

    EOS R6

    Whatever you shoot, however you shoot it, the EOS R6 lets you be creative in ways you never thought possible.
  • Mirrorless Cameras

    EOS RP

    A small, lightweight and intuitive full-frame mirrorless camera designed for travel and everyday photography.
  • RF Lenses

    RF 35mm F1.8 MACRO IS STM

    A fast-aperture 35mm f/1.8 MACRO lens for wide-angle perspective, close focusing and Hybrid IS.
  • Standard Lens

    RF 50mm F1.8 STM

    A compact, quiet and lightweight 50mm RF prime lens, with a wide f/1.8 aperture, perfect for harnessing your creative vision.
  • RF Lenses

    RF 600mm F11 IS STM

    A revolutionary super telephoto lens that is compact and lightweight, ideal for wildlife, travel safari or trainspotting photographers.
  • Lenses for EOS R

    RF 24-105mm F4L IS USM

    Lightweight and versatile 24-105mm f/4 L-series zoom with fast, silent autofocus and 5-stops of image stabilisation.
  • RF Lenses

    RF 24-240mm F4-6.3 IS USM

    A versatile 10x zoom for the EOS R system, offering huge flexibility in a single portable lens.
  • Lenses for DSLR

    EF 8-15mm f/4L Fisheye USM

    A L-series fisheye zoom lens offering a choice of full frame or circular image and a wide angle of view.
  • Wireless Transmitter

    Speedlite Transmitter ST-E3-RT

    Fire compatible radio-frequency Speedlite flashguns over distances of up to 30m.
  • Cinema EOS System

    EOS C70

    The EOS C70 is a new generation RF Mount Cinema EOS camera with a Super 35mm DGO 4K sensor designed to bridge DILC and Cinema Cameras.
  • Cinema EOS System

    EOS C200

    Enter a world of 4K Cinema EOS fimmaking with ultimate flexibility and ease of use.
  • Professional Photo Printers

    imagePROGRAF PRO-300

    A desktop imagePROGRAF professional printer delivering A3+ gallery quality prints with an easy workflow for confident printing.
  • Large Format Printers

    imagePROGRAF PRO-1000

    Print in stunning quality with a 12-ink system up to A2.
  • Professional Video Cameras


    Ultra-compact, professional palm-sized 4K XA-series camcorder with a 20x optical zoom lens
  • XA50/XA50

    A 1.0-type CMOS sensor compact 4K cam-corder with Dual Pixel CMOS AF, 15x optical zoom lens and 3G-SDI (XA55 only)
  • You may also be interested in

    Learn more about different kit and tools that can help you go from student to pro.