Adopting a multi-channel communication strategy is key to the success of any business in our new, evolving digital world. However, many companies find themselves in muddied waters due to cross-pollinating campaigns, confused avatar messaging and a plethora of documents and product information.
Customer Communication Management software aims to streamline the process of getting in front of your ideal customers by solving operational silos, keeping teams up to date with changing regulations and providing relief for time stretched IT resources.
Customers receive targeted, personalised communications and hybrid experiences, whilst your team remain organised, in control and highly effective.
So, how does it work?
Time saving: Programs such as Océ COSMOS offer a single point of control for your organisation’s business-critical document management. Remove the need to endless searches and numerous files entrenched in email chains. This end-to-end tool keeps all your workflows and reports in one place, enabling anyone to access them at the touch of a button.
Forget hours of proof-reading and embarrassing errors - CCM systems are often integrated with intelligent error detection, keeping your message clear and undiluted.
Document scanning and capturing helps to bridge the gap between print and digital, but it’s time consuming. Using automated, high-speed scanning and indexing software cuts down on time-consuming manual tasks, allowing your office to have constant access to all relevant documents and previous campaigns.
Profitability: Companies such as Aegon have found that they can maximise their profits by using CCM systems. Our outsourced Customer Communications solution led to 50% faster mail processing and a total 25% cost reduction.
Many CCM’s also assist with the migration from print to digital, creating further savings in material cost and printing supplies. The need for back-office recruitment can also be diminished through Digital Mailroom and high-speed scanning and filing software.