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THE CANON AKTASHIF 2.0 PROGRAMME

MODULE 4: UNLEASH YOUR CREATIVE CAREER

Creators now become changemakers. It’s time to launch your creative career by building your website and embracing your abilities.

Why you need a website.

Creating a website for your business is an essential step in the process of launching your creative career.

What’s the first thing you do when you hear about a new business? If you’re like most people, you look them up online!

When people hear about your business and want to learn more, they’ll search for you online too. If you don’t have a professional web presence, you’ll be losing out on a lot of opportunities. A great website can help you convert prospects into paying customers.

What you need to do.

This programme is about your dreams for your future career. What do you want to do? Who do you want to become? How will you tell that story to the world? This module challenges you to create a website for your creative business. To help you put your best foot forward, you will have access to videos and resources from our brand partner as you complete this module. Your website should describe your business, showcase your best work and entice customers to hire you.

By logging into your Aktashif account here, there is one video for you to watch to complete Module 2 and progress into the programme. There videos are:

Video 1: Master your digital branding

Video 2: How to sell your brand`s story

Module 4 submissions include the following: Upload the below deliverable through the submission form on the programme website no later than 11:59 PM GST on 31st January 2022:

  • A website for your business (Submission Format: A URL)
  • Submissions in English and Arabic will both be accepted.

Upload your work through your Aktashif account by logging here no later than 11:59 PM GST on 31st January 2022.

What the judges are looking for.

A panel of photographers, printers and other creative professionals will assess the strength of your artistic voice and technical abilities based on the following criteria:

  • Content: How well does the submission express your creative aspirations?
  • Technical Quality and Craftsmanship: How well does the submission demonstrate your understanding of photography, videography and/or printing techniques (e.g., proper exposure, burning, dodging, color, etc.)?
  • Progress: How skills and craftmanship accelerated through the programme?
  • Design Quality: How well does the submission demonstrate your understanding of the principles of design (e.g., composition, use of unusual angles, negative space, etc.)?
  • Communicative Properties and Emotional Impact: How well does the submission demonstrate your visual storytelling abilities?
  • Artistic Voice: How strong and unified is your story as a whole?

We’re happy to help.

Got questions? Send us an email at aktashif@canon-me.com and the AKTASHIF team will contact you.

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