Programme Description

Between August 2021 and January 2022, Canon will release four different modules. Collectively, these modules will lead you through the process of discovering, starting, pursuing, and unleashing your creative career. Additionally, this year, you’ll have access to guidance and mentorship resources along with four themes – ‘Food and Travel; Fashion and Beauty; Art and Culture; Health and Fitness’, to choose from to help you define your creative career.

Participants who complete all four modules by 31st January 2022 will be eligible to win the Grand Prize.

Unleash Your Creative Career Module

This is the final of four programme modules. If you haven’t completed the other three programme modules yet, you can access them on the programme website. The other three modules are:

  • Module 1: Discover Your Creative Voice
  • Module 2: Start Your Creative Passion
  • Module 3: Pursue Your Creative Passion

Module Rationale

Creating a website for your business is an essential step in the process of launching your creative career.

What’s the first thing you do when you hear about a new business? If you’re like most people, you look them up online!

When people hear about your business and want to learn more, they’ll search for you online too. If you don’t have a professional web presence, you’ll be losing out on a lot of opportunities. A great website can help you convert prospects into paying customers.

Your Task

This programme is about your dreams for your future career. What do you want to do? Who do you want to become? How will you tell that story to the world? This module challenges you to create a website for your creative business. To help you put your best foot forward, you will have access to videos and resources from our brand partner as you complete this module. Your website should describe your business, showcase your best work and entice customers to hire you.

Mentorship and Guidance

This year’s programme will have a dedicated section hosting videos on ‘How to discover your creative future?’ for providing mentorship and guidance to our KASHIFs. Through this section they will have access to –

  • Previous Participants to know about their experience with AKTASHIF, how it has developed for them and tips on their progress throughout the programme, and
  • Advisors and Advocates such as teachers, parents, brand managers, Canon team members to gain insights on the best practices to unleash your creative potential with AKTASHIF 2.0.


To enter the programme, upload the following deliverable through the submission form on the programme website no later than 11:59 PM GST on 31st January 2022:

  • A website for your business (Submission Format: A URL)
  • Submissions in English and Arabic will both be accepted.

Judging Criteria

A panel of photographers, printers and other creative professionals will assess the strength of your artistic voice and technical abilities based on the following criteria:

  • Content: How well does the submission express your creative aspirations?
  • Technical Quality and Craftsmanship: How well does the submission demonstrate your understanding of photography, videography and/or printing techniques (e.g., proper exposure, burning, dodging, color, etc.)?
  • Progress: How skills and craftmanship accelerated through the programme?
  • Design Quality: How well does the submission demonstrate your undertsanding of the principles of design (e.g., composition, use of unusual angles, negative space, etc.)?
  • Communicative Properties and Emotional Impact: How well does the submission demonstrate your visual storytelling abilities?
  • Artistic Voice: How strong and unified is your story as a whole?
  • Brand Partner Feedback: Whose work our brand partners enjoyed the most?
  • Social Community Feedback: Whose creative journey our online audiences enjoyed the most?


KASHIFs who register and complete and submit all modules will be given the chance to win the following:

Best 30 Submission will get:

  • Best 10 Best will be awarded with an internship with our Partners
  • 20 runners will receive Canon products

Production Recognition Award:

  • Business incubator; website and hosting packages from GoDaddy plus
  • 10,000 AED Canon products in the B2B sector

Female Entrepreneurship Award

  • Business incubator support; website and hosting packages from GoDaddy plus
  • 10,000 AED Canon products

Grand Winner:

  • Business incubator; website and hosting packages from GoDaddy plus
  • 10,000 AED Canon products
  • 15,000 AED cash

Additionally, the top 10 shortlisted KASHIFs will have their new creative businesses featured and promoted across Canon’s social media channels.

Submission Form

Submit your work through the submission form on the programme website.


Email with questions.