8TH AUGUST 2021 – 31ST JANUARY 2022


Created by Canon, AKTASHIF programme is a unique platform for aspiring photographers, videographers and print creatives to discover their artistic voice. The programme is designed to help you explore your passion and launch your creative business. Take that first step to your dream career, sign up to join today!
JOIN NOW Terms & Conditions Apply



Start your creative journey

Kicking-off in August, AKTASHIF launches its 2.0 edition and is back to empower the next generation of aspiring creatives based in the Middle East, aged between 14 and 25. Spread across four-modules the programme will transform your creative passion into a worthwhile career path. This year participants will have access to four themes ‘Food and Travel; Fashion and Beauty; Art and Culture; Health and Fitness’, to help define their creative career additional to ongoing mentorship support, videos, workshops and multiple resources. Here’s a quick view of what AKTASHIF 2.0 has in store for you.

Canon Camera


In the next six months, discover your artistic voice, access mentorship sessions from our brand partners and work towards launching your creative business.

  • Modules

    Four-module approach

    From August 2021 to January 2022, registered participants will work through four-modules designed to help them launch their creative business.

  • Themes

    Programme themes

    Aspiring creatives will have access to four themes - Food&Travel; Fashion&Beauty; Art&Culture; Health&Fitness, to help define their creative career.

  • Guidance

    Mentorship support

    Continue your creative journey via the ongoing mentorship support provided by Canon Aktashif brand partners and mentors.

  • Selection

    Programme judges

    An esteemed panel of industry experts will assess the strength of your artistic voice and technical abilities to shortlist Aktashif winners.

Let’s get you started

This is a chance to build your dream career, don’t miss out on the opportunity to enroll for the Aktashif Programme 2.0.

  • Enrollment criteria

    To participate in Canon Aktashif programme, the applicant must be –

    1. Based in the Middle East
    2. Aged between 14 and 25

    *Enrollment closes on 15th October 2021

    Terms & Conditions Apply
  • Judging criteria

    A panel of photographers, printers and other creative professionals will assess the strength of your artistic voice and technical abilities based on the following criteria:

    1. Content
    2. Technical Quality and Craftsmanship
    3. Progress
    4. Design Quality
    5. Communicative Properties and Emotional Impact
    6. Artistic Voice
    7. Brand Partner Feedback
    8. Social Community Feedback


Between August 2021 and January 2022, Canon will release four different modules. Collectively, these modules will lead you through the process of discovering, starting, pursuing, and unleashing your creative career.

What's in store for you

Bigger and better, AKTASHIF 2.0 has a host of awards to be won this year in multiple categories.

  • Grand Winner

    • AED 15,000 cash prize
    • Business incubator; website and hosting packages
    • AED 10,000 worth of Canon products.

  • Top 30

    • 10 will walk away with internship opportunities and will have their new creative businesses featured and promoted across Canon’s social media channels
    • 20 will win the Canon M 50 camera.

  • Production Recognition Award

    1. Business incubator; website and hosting packages
    2. 10,000 AED Canon products

  • Female Entrepreneurship Award

    1. Business incubator support; website and hosting packages
    2. 10,000 AED Canon products


Discover Your Passion

AKTASHIF season one winner Richard Galapate discusses his journey from a participant to bagging the Grand Winner title.
Find out more
Canon Camera


Join Canon Aktashif Programme 2.0 Edition

Enrollment is open until 15th October 2021, be the first to fill in the form and create your Aktashif account to start the journey and gain access to ongoing mentorship support, videos, workshops and multiples resources.