Programme Description

Between August 2021 and January 2022, Canon will release four different modules. Collectively, these modules will lead you through the process of discovering, starting, pursuing, and unleashing your creative career. Additionally, this year, you’ll have access to guidance and mentorship resources along with four themes – ‘Food and Travel; Fashion and Beauty; Art and Culture; Health and Fitness’, to choose from to help you define your creative career.

Participants who complete all four modules by 31st January 2022 will be eligible to win the Grand Prize.

Pursue Your Creative Passion Module

This is the third of four modules. If you haven’t completed modules 1 and 2 yet, you can access them on the programme website. The other three modules are:

  • Module 1: Discover Your Creative Voice
  • Module 2: Start Your Creative Passion
  • Module 4: Unleash Your Creative Career

Module Rationale

Creating a portfolio is an essential step in the process of launching your creative career.

Lots of videographers shoot music videos. Lots of photographers take portraits of children. Lots of printers print business cards. When potential customers are deciding whether or not to hire you, they want to know what makes you different from your competitors. A stunning portfolio might be the thing that makes the difference. If you can show how your product or service is unique and valuable, you’ll be in a better position to sell your work.

Your Task

In this module you will be working with AKTASHIF 2.0 brand partners to develop and enhance your portfolio.

The most successful entrepreneurs are innovative. They understand who their competitors are and what they do well. Then, they figure out how to meet their customers’ needs even better than their competitors. What makes you unique? How will you keep pushing the boundaries of your chosen field? This module challenges you to demonstrate the ways in which the creative product or service that you offer is innovative. Potential customers have options; show us why they should hire you.

Mentorship and Guidance

This year’s programme will have a dedicated video section on ‘How to discover your creative future?’ for providing mentorship and guidance to our KASHIFs. Through this section they will have access to –

  • Previous Participants to know about their experience with AKTASHIF, how it has developed for them and tips on their progress throughout the programme, and
  • Advisors and Advocates such as teachers, parents, brand managers, Canon team members to gain insights on the best practices to unleash your creative potential with AKTASHIF 2.0.


To enter the programme, upload the following deliverables through the submission form on the programme website no later than 11:59 PM GST on 1st December 2021:

  • Portfolio of your work that showcases what is innovative about your work (File Formats: PDF, image file or mp4)
  • Two-minute video in which you communicate what is innovative about your business (Video Format: mp4)
  • Submissions in English and Arabic will both be accepted.

Judging Criteria

A panel of photographers, printers and other creative professionals will assess the innovativeness of your business based on the following criteria:

  • Uniqueness: Is your product or service different from solutions that already exist?
  • Value: Does your product or service fulfil a real need or solve a real problem?
  • Competitiveness: Is your product or service better than what competitors offer?


KASHIFs who register and complete and submit all modules will be given the chance to win the following:

Best 30 Submission will get:

  • Best 10 Best will be awarded with an internship with our Partners
  • 20 runners will receive Canon products

Production Recognition Award:

  • Business incubator; website and hosting packages from GoDaddy plus
  • 10,000 AED Canon products in the B2B sector

Female Entrepreneurship Award

  • Business incubator support; website and hosting packages from GoDaddy plus
  • 10,000 AED Canon products

Grand Winner:

  • Business incubator; website and hosting packages from GoDaddy plus
  • 10,000 AED Canon products
  • 15,000 AED cash

Additionally, the top 10 shortlisted KASHIFs will have their new creative businesses featured and promoted across Canon’s social media channels.

Submission Form

Submit your work through the submission form on the programme website.


Email with questions.