Led by Canon Ambassador Jorge Ferrari, this workshop covers photography essentials, from camera techniques to storytelling. Participants gain hands-on experience to use photography as a powerful professional tool.

The Content Creation Program equips participants with skills in video production, storytelling, and editing. Led by expert Jruzz, it offers hands-on experience to enhance personal brands, attract clients, and grow online presence.

This workshop explores printing solutions for portfolios, studios, and packaging. Led by Ayman Aly, it offers hands-on experience to develop creative, high-quality, and personalized printing services for business growth.

Jorge Ferrari, an Argentinian photographer based in the UAE for over 30 years, is known for his iconic sports photography, including memorable shots at the Dubai Duty Free Tennis Championships and the Joshua vs. Usyk boxing match. His photo of Maradona meeting Federer was used in Saudi Arabia’s 2034 World Cup bid. As a Canon ambassador, Ferrari stays at the forefront of photography technology while leading workshops and capturing key regional events.

Jruzz is a Dubai-based photographer and content creator who began his journey in 2007, initially focusing on concerts and live events. This early work soon evolved into a full-time career, leading him to establish his own company, Creative Comic FZ LLC.

Ayman Aly, the Marketing Director of Canon Middle East, has had an illustrious 15-year career with the company, marked by his instrumental role in establishing and expanding Canon’s professional printing division. With over 25 years of experience, he has led transformative initiatives and continues to drive Canon’s growth, focusing on innovation, sustainability, and emerging technologies.