Choice is king for users when it comes to our fast-paced digital domains. When you can’t find what you’re looking for there’s always another, more satisfying option right around the corner. The buffet is endless, and patience is no longer a practiced virtue.
User experience (UX) is the gateway to the complete Middle Eastern customer experience (CX) – it’s a business’ all-important digital welcoming mat. We think about it like this:
Quality UX design doesn’t have to be explained. It’s well-thought out and planned around multiple facets that can affect the quality of a user’s interaction with your product. These include:
At a high level, this results in:
If UX doesn’t form the core of your design, there will be an undeniable disconnect between the interface and the user. The result? At a technical level, a high bounce rate with low user retention. At a financial level, loss of sales.