EFI MarketDirect cross media
Quickly and easily develop and deliver compelling, personalised market communications integrated across print and digital channels.
Next generation cross media software (formerly DirectSmile)
Providing a powerful set of tools to help automate and personalise your customer engagement. By integrating print, email, web, mobile and social channels, MarketDirect offers one platform to engage existing customers and drive demand generation to new customers.
Complete campaigns in under an hour
The Campaign Wizard streamlines common campaigns using customisable templates, created with a few mouse clicks. No design or programming skills required.
Campaign creation in one tool
Quickly and easily create your landing pages, emails and VDP documents. All in one easy to use HTML tool—no need to use multiple solutions for different channels.
Fast brand control
Using intelligent themes quickly apply consistent branding and design to all campaign creative, saving time and supporting brand integrity.
Easy campaign validation
MarketDirect’s storyboard editor is simple and powerful. It provides an overview of campaign elements and flow, enabling you to understand how all campaign components are connected.
Real time analytics
Campaign results can be measured in real time and changes made instantly if required. Simple dashboards presents key information graphically for stakeholders.
Key Applications
Direct marketing
- print mailings
- email campaigns
- PURLs
- SMS
Web
- corporate websites
- microsites
- mobile web pages
Customer loyalty
- newsletters
- feedback
- surveys
- greetings
Sales support
- lead management
- automated sales processes
Market analysis
- response tracking
- segmentation
- user behaviour
Event marketing
- invitation campaigns
- user management
