In-house or commercial outsourced printing?
When it comes to either choosing an in-house printing solution or outsourcing your needs to a commercial printer, various aspects must be taken into account. Using a commercial, outsourced printing solution, for example, could be cost-effective for extremely large runs of specialized material – so long as the information being printed isn’t sensitive.
But Ayman Aly, Senior Regional Marketing Manager at Canon Middle East, believes an organization’s security must take precedence above all else. And this isn’t restricted to government or financial entities.
“When it comes to marketing communications and campaigns in particular, businesses need to ensure their information is secure from the competition, especially if their campaigns are based around creative business ideas. In-house printing can keep those campaigns secure,” Aly says.
“For other collateral, like annual reports and contracts that include confidential information, it’s important that they stay in-house. By outsourcing those printing tasks, it’s dangerous from a security point of view. By contrast, in-house printing plays a pivotal role in securing the organization’s confidential data.”
Beyond improved security, an in-house printing solution can deliver some companies up to 30% in cost savings over outsourced printing.