Using interior printing to drive your marketing and elevate your brand
Interior printing has the potential to bring a great return on investment. Across a diverse range of sectors, we’re seeing the concept of ‘brand personalities’ emerge. This is where a brand moves beyond aesthetics and language, and really dives deep into how it makes consumers feel.
With creative printing, organizations can create a space that sends a specific message to consumers. Textures, imagery, lighting – they’re all key to defining the ambience and functionality of a space.
The real estate sector provides a perfect example of this. Via property staging, consumers can walk into a house and immediately imagine it as their home. Agents sell properties faster, and bidding often moves beyond vendor expectations.
Similarly, high-end hotels position their brands as luxurious. While their advertising and marketing can say this, the ambience of their physical premises needs to make consumers feel like they’re in extravagant, opulent surroundings. This is where interior printing comes to the fore; from custom wallpapers and textiles through to bespoke tiles, glass and even wood, the design options are endless.
Interior designers know the impact that the ambience and functionality of a space has on consumers. They use creative printing to transform doctor’s offices from sterile into nurturing. To transform hairdressing salons from uninspiring to relaxing. And to support corporate offices in redefining the traditional work environment to motivate and inspire staff.
Mood Media’s 2017 global study of consumer insights confirmed this, with 25% of 18 to 24 year-olds considering “atmosphere and experience” as the top reason they prefer shopping in-store versus online.