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Surviving the ‘new normal’: flexible, versatile tech is the key
Surviving the ‘new normal’: flexible, versatile tech is the key by Ryuhei Kamata
The past seven months have been unprecedented, presenting challenges for many individuals and industries. For film and broadcast, we’ve seen COVID-19 have an overnight affect – with analysts estimating global losses of $14.2 billion for the first half of the year as a result of the pandemic. Postponed productions, job losses and changing, COVID-safe, filming regulations are just some of the perplexities we face and need to adapt to in this ‘new world’. Despite these challenges, it’s clear that demand for immersive, quality content continues to rise. Lockdown created a surge in consumption as we spent more time in our homes and on our sofas- according to Ofcom adults in the UK spent nearly 45 hours a week watching TV and online video during this period. However, these changes and digital demands put traditional resource within our industry under strain, presenting new creative challenges. To survive, production companies need to tackle everything from reduced crew sizes and budget cuts, to shoot locations and social distancing
Canon Sumire Prime lenses at Tania Freimuth’s Change of Heart shoot
Earlier this year, we saw many productions at a standstill. Since then strict guidelines have come into force from industry associations, including COBA and Pact. To comply with social distancing measures, crews are being cut down which naturally has a knock-on-effect, impacting the choice of equipment on shoot. We know that filmmakers need to have confidence in their kit – whether on set, or location, it needs to be multi-faceted and versatile, offering creative options and agility for the crew. Since lockdown one of our Canon users, filmmaker Ollie Kenchington, has required small, powerful cameras with great stabilisation technology, such as the EOS C300 Mark III – as a solo shooter on set, he needs to use the kit handheld and move around more freely, whilst still upholding the quality standards expected. Flexible technology solutions are more important than ever, ensuring output remains creative, immersive and high-quality.
Steve Holleran on world’s first shoot with the EOS C300 Mark III
During the pandemic streaming services have also boomed. Netflix saw 16 million new users sign up during the first three months of lockdown, whilst Disney+ topped 50 million paid subscribers. With ever-growing digital demands, we need to be one step ahead, providing the industry with quality kit that’s versatile. We need to give professionals the tools to push creative boundaries, and tell stories in innovative ways, whatever the scenario. From engaging documentaries to children’s films, whilst the demand for engaging content is there, the industry needs to keep up with supply. Our kit does just that.
EOS C200: compact and versatile. Ideal for single shooters like David Newton
What the future of filmmaking and broadcast looks like is of course unknown - as an industry, we’re going through a period of constant change and uncertainty. We’d like to chat to you about our exciting developments and what’s next for us all, on Canon Vision – a new platform that reproduces the trade show environment virtually. Launching 14:00 CEST on 24th September, visitors will hear from technology specialists and industry-leading professionals. We will also be streaming short film screenings, as well as six live Q&As with imaging professionals - discussing everything from the challenges they face in the current climate and trends in video journalism, to how full frame influences cinematography and the world of post-production.
To join us on our Canon Vision platform on September 24th and 25th and learn more about the programme of events, please register here.