So – just where should you be spending your marketing budget?
Smithers Pira believes that the growth of digital displays is set to have a market impact on outdoor printed PoS/signage. The total output is expected to reach 13.6 billion square meters, valued at $49.8 billion, by 2020.
With signage the most cost-effective marketing medium for retail enterprises, with an advertising impact occurring 24 hours a day, seven days a week, the opportunities to drive footfall and influence customer behavior are significant.
Facing increasing competition, innovation in an evolving landscape is critical for a retail brand to stand out. You not only need to communicate the right message but also use the right medium. This is where Canon solutions come to the fore.
With a specific focus on signage, Canon pioneered UVgel printing technology that features in our roll-to-roll printers. Used for both indoor and outdoor signage, the UV curable ink provides large format printers with an unprecedented combination of:
- Productivity and speed
- Image quality
- Application range
- Automation, and
- Operational economy.
Where other printing processes have significant limitations, our ink instantly gels on contact with the media, providing incredible quality regardless of size. It’s the fastest in the market and, being non-toxic, has a positive environmental impact.
What does this mean for retailers? Agility. The ability to pivot and get in front of consumers before your competitors do. Because with almost 50% of print orders needing to be turned around within 24 hours, our print technology is a game-changer, setting the pace and expectations of the industry.
As a leader in the digital graphics markets, Canon solutions are specifically designed to support retailers in connecting and personalizing consumer interactions and transactions. It’s all about using your brand message to take control of your customer experience, build stronger consumer relationships, drive customer interest, and influence consumer behavior.