Emotions and re-establishing credibility
According to Research Gate, the emotions of pride and awe are considered essential to achieving customer loyalty.
Social concerns, friend recommendations, and striving for a higher social class appearance via big (luxury) brands impact on consumer habits.
Canon’s Programmatic Printing is a return to personal connection (not limited to digital pop-up banners/emails). For marketers, this means that everything which can be personalised online can now be personalised in print. This means that digital data can be used to produce printed marketing communications virtually in real time.
Marketers and print service providers can collaborate on campaigns, combining the benefits of print/digitalisation, while communicating with consumers, using tailored content that meets their specific needs.
Think about the opportunities. Imagine a customer has provided contact permissions via a website. He or she then interacts with that site. This interaction triggers an instant, targeted response, based on their browsing behaviour and enabling a targeted message. A pre-designed, personalised communication arrives at their doorstep 48-hours later.
It’s the collision of the traditional marketing world, with the precision and targeting possibilities of digital combining with the personal of print to deliver bespoke messaging that truly resonates.
The result? Providing that missing piece in marketing that’s so desperately needed.