Embracing wide format printing
There’s been a recent surge of interest in using new wide format printing techniques to add value to digital designs, whether that’s for graphics, signage, posters or even décor. Unsurprisingly, it’s come at a time when the market’s price-per-meter costs have dropped, leading organizations to seek out new methods and materials to create unique printed collateral.
This popularity is reflected in recent statistics that show how the large format printing market in Central and Eastern Europe, the Middle East and Africa (CEMA) has been growing year-on-year, with shipment value in 2017 hitting $305 million.
Wide format printing first rose to prominence in the early 1990s, when digital fine art photography suddenly became more accessible to the masses. However, the technology was expensive to maintain and prints weren’t able to survive a lengthy period of time without significant fading.
After decades of innovation, modern wide format printers are now highly advanced devices and can be found in many organizations. Most importantly, the technology is incredibly dependable, and with new techniques like textured effects, there is a diverse range of application opportunities across all industries.