One of the biggest vulnerabilities is social media. Hackers can turn your social media presence from good to bad. They may send negative messages to followers, post inappropriate content, link to dangerous websites containing malware and more. By creating strong passwords and putting a social media monitoring tool in place to catch suspicious activity, you’ll be one step ahead.
Another vulnerability is your email marketing program. Hackers can get into your email software and send your customers links to malware or viruses. If this happens to you, customers may lose trust in your brand forever.
Finally, another big risk is your employees. A Canon case study shows that one in every three data leaks originates from within the organization. Employees may be unaware of security best practices for digital campaigns. Create an established policy that educates them and ensure that everyone is trained on the policy to prevent future breaches.
A robust security policy is vital for any company running digital campaigns and handling large amounts of customer data. Many companies choose to enlist experienced vendors to help mitigate data security risks. When seeking out new digital marketing vendors, we recommend asking them about their security protocol and how they’ll help keep your company and customers safe. For example, Canon’s campaign management tools allow you to monitor cross-media campaigns. The tools include enhanced security features to help prevent cyber threats and protect your business information. You can deliver personalised, relevant messages and learn customers’ preferences and buying habits without putting your company at risk.
You should also be protecting the devices your employees use at work to create and distribute digital campaigns. Canon protects data on all devices by strengthening their security before use, securing data while they’re being used and removing or destroying data if someone removes the device from the office.
As digital campaigns become more of a marketing must-have, your company needs to ensure that you have the right tools in place to run these campaigns but also keep your data safe. Adopting some of these strategies will help you retain your customers’ trust and avoid having to pay the consequences of a costly data breach in the future.