Why printed interior décor is a need, not a want
Any interior – homes, offices, restaurants and retail stores – are ripe for digitally produced interior décor opportunities. Greater creativity, increased speed and the ability to truly personalize a private space or brand experience for consumers is only the beginning.
Customization: Printed interior décor enables pure customization. Whether it’s our desire to imprint a personal style on our own space, or a commercial need to drive strategic and consistent branding, wide-format printers take designs from concept to reality.
Simplicity: By bringing printing in-house, wide-format printers remove the need to liaise with external vendors. Project management is simple and straightforward, and despite the process covering a number of disciplines, it supports simplicity – from concept design to end result.
Speed: Wide-format digital printing is a ‘no-downtime’ printing solution. A significant advantage is a reduction in time from origination to a finished product. Traditional print production required long lead times, high volumes and extensive set-up costs. By comparison, Canon’s wide-format printers produce individual pieces on demand.
Cost savings: Reduced downtime leads to significant internal cost savings. At the same time, the provision of a specialized service and delivery of higher-value work leads to an increase in profit margins. And because wide-format digital printing is ideal for single prints and very short runs, bespoke solutions are no longer hindered by minimum numbers or cost limitations.