The agreement was announced during a webinar hosted by CME, and as part of the agreement, Panorama PVS will distribute and promote Canon’s comprehensive professional video product range in Jordan. The recent agreement with Panorama will expand Canon’s reach nationwide and support the development of the broadcast industry in the market.

“Through our local partnerships with Panorama PVS, we aim to become closer to our customers in Jordan, enhance their digital pro-video capabilities through our range of products and services, and support the growth of their business. Jordan is a strategic market and an integral part of Canon’s regional growth strategy, and we believe our partnership with Panorama to bring the latest pro video imaging equipment to customers addresses the increased demand for pro-video equipment, especially with the rise of digital video requirements across various industries,” said Venkatasubramanian Hariharan, B2C Business Unit Director, Canon Middle East.

Tareq Eid, Managing Director, Panorama PVS, said: “We are delighted to partner with Canon Middle East in Jordan, and we are inspired to achieve success and growth in the country in the coming years. Panorama will be a great asset to Canon, adding value by increasing its brand equity and brand awareness as well as addressing the increased demand for pro-video equipment and distribution in the country.”

With over 20 years of experience, Panorama PVS is one of the leading providers of broadcast systems integration services specialising in the field of launching and upgrading television channels, radio stations and production companies. Panorama PVS also offers consulting, systems integration, project management and systems design and installation professional broadcast equipment perfectly for media outlets and other businesses specialising in digital video content.

Geographically, Panorama PVS covers the greatest part of sales in the Jordanian broadcast market, and the partnership with Canon will help increase channel coverage and support the vertical integration of Canon’s video products. A dedicated Panorama PVS team will also be on hand to provide technical presales installation and support to customers.

During the webinar, Canon also announced the launch of the EOS C300 Mark III, which is targeted at video production professionals. The C300 Mark III is Canon’s next-generation Cinema EOS System camera with a new Super 35mm 4K CMOS DGO (Dual Gain Output) sensor, modular design and the ability to record in multiple formats. The Mark III uses a brand new S35 sensor which can which shoot 4K videos in 120 FPS with high dynamic range and low noise, and offers top image and video quality, operability and reliability for industry professionals.