Landmark FESPA exhibition for Canon Europe confirms Océ Colorado 1640 as wide-format ‘breakthrough’

Hamburg, 18th May 2017 – Canon Europe, leader in imaging solutions, had a landmark FESPA 2017 exhibition (Hamburg, 8-12 May 2017), breaking new ground in high-end roll-to-roll print with the European launch of the new Océ Colorado 1640, and celebrating a decade of wide-format innovation with the tenth anniversary of the Océ Arizona series.

The new Océ Colorado 1640, built on Canon UVgel technology, proved to be one of the star digital innovations of the entire event, pulling in large crowds to hourly demonstrations, and attracting immediate orders from signage and graphics producers across Europe, Africa, North Africa and the Middle East.

While celebrating the 6000th Océ Arizona installation at Technipub in France, Canon Europe also achieved significant sales of the Océ Arizona series flatbed printers during FESPA, both from existing customers looking to scale up their production capabilities and from first-time investors in Canon flatbed solutions.

Mark Lawn, Director, Graphic & Communications Group Canon Europe comments: “This was always going to be a milestone FESPA for Canon, but we’ve been blown away by the market’s response to the Océ Colorado and how it cements Canon’s reputation for innovation in the wide-format sector. Mid-way through the show we had smashed every target we set ourselves, right across our portfolio. Just two months after launching Colorado, we now have 100 orders for the printer from customers in 17 countries, underlining the impact of its extraordinary mix of productivity, quality, media versatility and cost of ownership.”

He continues, “Signage and graphics producers come to FESPA looking for ways to expand their capabilities and differentiate their offering. This chimes 100% with our own philosophy of helping print service providers evolve and grow through new applications and by exploring new models to meet their customers’ needs. While the technology highlight of the show for us was undoubtedly the Océ Colorado launch, our bigger ambition at FESPA 2017 was to show PSPs how our whole technology portfolio, supported by our deep insight into the key trends shaping specialist sectors of the wide format market, enables them to access new revenue opportunities and drive their business forward.

“Bringing market insight, practical advice, technology innovation and examples of diverse print applications together, in our view, is the only way to truly demonstrate the myriad opportunities for PSPs to push into new application areas to support their growth. Feedback during the show suggests that our integrated beauty brand campaign, as well as the two new printed ‘Think’ guides – Think Personal and Think Décor – were extremely well received.”

In addition to record-breaking sales successes for Océ Colorado, Océ Arizona, Océ ProCut and imagePROGRAF, the DreamLabo production photo printer and the imagePRESS sheetfed digital production press also captured visitors’ imagination, with substantial order intake for both products, underlining the appetite among PSPs to capture new revenues by moving into alternative formats and products.

Océ Colorado 1640 wins EDP technology award
During FESPA 2017, the Océ Colorado 1640 won a prestigious technology award from the European Digital Press association (EDP) in the ‘Roll-to-roll Printers up to 170cm’ category. The judging Technical Committee commented: “All current technologies have their individual advantages but also their limitations. The Océ Colorado delivers productivity and excellent output quality on a broad range of media. It may be a game changer in the 1.6 metre segment, bringing more speed and prints at lower costs with a unique machine concept. It shows in which direction we possibly go it comes to more accurate inkjet printing.”