hs Druck maps success plan with digital print personalisation

“When we made the decision to establish hs Druck, it was with the belief that digital could give clients something special, over and above great print”, recalls Helmut Hörmanseder. “Short-run production economies were not our motivation – we were driven by the potential to use personalisation to help customers push the boundaries of their printed marketing.”

hs Druck uses three Canon imagePRESS production presses, Objectif Lune’s PrintShop Mail variable data software, supported by Canon, with DirectSmile for image personalisation. “Canon has been very supportive in helping us to get the most from the digital presses and the personalization tools”, says Hörmanseder. A course was delivered as part of Canon’s Essential Business Builder Program (EBBP), a consultative service offering delivered by independent industry experts to help customers make the most of their business and market potential.


“Our vision for hs Druck is to be able to present customers with a universal marketing services offering – from photography, creative design and marketing consultancy to personalized print and fulfilment. For our clients we can offer a single point of contact and take total ownership of a campaign, end to end. That’s the positive future of print, in our opinion. And with Canon’s technology and business guidance, we’re busy turning that vision into a reality.”

"Canon delivered an Essential Business Builder course on print personalisation here at our premises. Their expert guidance really helped the whole team to understand the potential of the technology and to feel confident, both operationally and in terms of how we could market these capabilities to clients."

Helmut Hörmanseder, Founding Partner