What's standing in your way?
Customers want a unified, consistent customer experience. Yet for many brands, internal structure remains an obstacle to this goal. It’s common for companies to still manage a single customer journey across multiple business functions, but as the number of consumer touchpoints has increased, so too has miscommunication and complexity. 40% of workers can’t meet customer experience goals because their company is divided, with every department having its own agenda. Businesses need to build more bridges.
Uncover the steps to overcoming siloed data, legacy infrastructure and departmental divides. Read chapter 2 of our eBook: The CX Journey: An Uncharted Adventure