With the global home décor market expected to earn $644 billion by 2020, are you ready for the digital print revolution?
Digital printing means wallpaper can be whatever you want it to be – the sky is the limit. #UNLEASHPRINT with the Océ ColorWave and turn plain bedroom walls into out of this world, personalised designs.
Richard Capp, Co-Founder of Milton & King
Digital production is having a positive impact on an old market, bringing in new designers, buyers and a new era!
Mr Perswall was established from the desire to print wallpaper in small series. Once production was up and running, the brand had no problems finding designers for their custom wallpaper printing – for many, expressing their creativity through large-scale designs instead of small repeat patterns was hugely exciting.
“Digital printing has challenged, and continues to challenge, our traditional skills for printing and our perception of how to sell wallpapers,” says Fredrik.
“I think consumers want to experience the beauty of innovative design. Digital print offers a wonderful opportunity to design outside the limited boundaries of analogue print cylinders, enhancing interest in a previously old-fashioned product.”
Milton & King are all about embracing technology, and claim to be “pioneering a bold new era in wallcoverings”. Their modern manufacturing methods use digital design and production techniques, social media profiles, and our online sampling.
Richard Capp, Co-Founder of Milton & King, says: “Whilst we share all the romantic views on wallpaper, everything that comes from Milton & King is produced on a digital press.
“Digital is enabling new designers to enter the market, avoid large start-up costs and sell themselves to the world as wallpaper print house. We haven’t seen digital really impact the market yet, […] but as companies invest in more commercially viable machines for wallpaper, then we will see a very different wallpaper landscape.”
Milton & King love exploring new design trends and testing new technologies. As relative newcomers to the industry, their enthusiasm for the new is inspiring for both designers and consumers. Richard believes the future is bright for digital wallpaper printing: “I think digital production is having a positive impact on an old market – it’s bringing in a new era! It’s an exciting time to be in wallpaper!”