The cost of color printing

Don’t compromise with color

These days, color printing is much more affordable than you might think. Primarily, money is saved on costly print bills by allowing companies of all sizes to be able to produce marketing collateral in-house. Availability of wide format printers means that no size or design is off limits. There’s limited downtime for Oce printers, due to their Automated Maintenance System. This system keeps an eye on the printer’s vitals and alerts if anything is depleted.

However, with breakthroughs such as UVgel technology, you won’t be getting alerts for low ink. UVgel print technology increases productivity and speed, while using less ink and still delivering an improved color gamut.

When it comes to your brand, research reveals that customers make a judgement about a product within 90 seconds of looking at it - 62%-90% of that judgement is based on the color. If you’re not using color, you’re unlikely to receive a full 90 seconds of their attention, instead they’ll be drawn to someone else's bright and colorful marketing.

This being said, you don’t have to use a spectrum of colors, draining your ink supplies and allowing costs to rise. 95% of the world’s top brands only use one or two colors in their marketing.

Entrepreneur: Psychology of Color in Branding, 2019