Machine learning – what exactly is it?
The term ‘machine learning’ can conjure up images of a futuristic cosmos where technology overtakes humanity as the driving force. But it’s definitely not that sinister – in fact, search platforms, social media, and other service providers use it to deliver personalized information based on our preferences and interests.
How? Artificial intelligence and the refining of automation.
Machine learning is about software to be programmed with the ability to self-teach via analytics.
To look at it simply, programming enables a piece of software to:
- Undertake a set task
- Identify any mistakes associated with that task
- Learn from those mistakes, and
- Apply those learnings to enhance accuracy, precision, and efficiency when executing the same task in the future.
But how can you use machine learning to add value to your business?
Using machine learning to add value to your business
The challenge all businesses face is information overload. While technology has given us access to a diverse range of previously unavailable data, the ability to strategically use that data to refine business value proposition, offerings, services and internal efficiencies is limited.
And while automation provides businesses with streamlined methods of managing that data, the gap is the ability to respond to ongoing business changes and new needs. Even if a number of processes are automated, organizations require continuous intervention from skilled professionals to re-customize and tailor the solution in response to the evolution of the business.
Enter machine learning. Integrated into an existing system or business application, it transforms that application into a responsive solution platform that dynamically refits itself to a new business requirement or process change with minimal intervention.