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Print is able to stimulate emotional engagement between a brand and its target audience in a way that digital cannot and so marketers need to mobilise print in a complementary role alongside digital.
Find out how digital printing unlocks new opportunities in décor. With 71% of consumers prepared to pay for personalisation, are you ready for the digital print revolution?
Q&A with Ayman Aly, Professional Solution Marketing Manager of IPS Strategy & Business Development, Canon Middle East.
Ways to futureproof your organization