THE CANON AKTASHIF PROGRAM

MODULE 1: DISCOVER YOUR CREATIVE VOICE

Programme Description
The Canon AKTASHIF Program is an annual creative careers competition. It is for all youth between the ages of 14 and 25 residing in the Middle East. This program will help you turn your passion for photography, videography or printing into a rewarding career.

Between June and December 2020, Canon will release four different modules. Collectively, these modules will lead you through the process of designing and launching a successful business. Participants who complete all four modules by 15 December 2020 will be eligible to win the Grand Prize.

Discover Your Creative Voice Module
This is the first of four modules. The other three modules are:

  • Module 2: Start Your Creative Journey
  • Module 3: Pursue Your Creative Passion
  • Module 4: Unleash Your Creative Career

Your Task
Artists of every medium - from photographers to actors to writers - draw from their cultures when creating their work. At some point in time, every thoughtful, creative professional reflects on his or her heritage to understand where he or she came from. So the question is: What makes you, you?

This module challenges you to explore your cultural roots and develop your own creative voice. What stories, messages and lessons from your culture do you want to bring to your work and your creative career?

Module Rationale
Knowing who you are is an essential step in the process of launching your creative career.

Creative careers are rewarding. Those who are lucky enough to succeed at creative careers find their work meaningful and fulfilling. They will tell you that it is a privilege to support themselves by doing what they love.

Yet, creative paths aren’t always easy to pursue. Every creative professional encounters challenges in his or her career, and you will too. Regardless of the specific challenges you face, knowing who you are, what your values are and why your work matters to you will help you overcome anything. Your cultural roots can serve as a compass if ever you feel lost and as fuel if ever you feel stuck.

Deliverables
To enter the competition, upload the following deliverable through the submission form on the program website no later than 11:59 PM GST on 15 December 2020:

  • Two-minute video in which you discuss the relationship between your culture and your creative aspirations and share examples of your creative work. (Video Format: YouTube link)
  • Submissions in English and Arabic will both be accepted.

Prizes
Canon will select three winners for the Discover Your Creative Voice Module to receive

  • A first, second or third place award
  • An M50 Canon camera
  • Their work featured on Canon’s social media channels

At the end of the program, Canon will select one Grand Prize winner. Participants who complete all four modules by 15 December 2020 will be eligible to win the Grand Prize, which includes

  • 15,000 AED cash prize
  • 15,000 AED worth of Canon products
  • A year-long membership at a local entrepreneurship incubator where the winner can launch his or her businesses

Judging Criteria
A panel of photographers, printers and other creative professionals will assess the strength of your artistic voice and technical abilities based on the following criteria:

  • Content: How well does the submission express the relationship between your culture and your creative aspirations?
  • Technical Quality and Craftsmanship: How well does the submission demonstrate your mastery of photography, videography and/or printing techniques (e.g., proper exposure, burning, dodging, color, etc.)?
  • Design Quality: How well does the submission demonstrate your mastery of the principles of design (e.g., composition, use of unusual angles, negative space, etc.)?
  • Communicative Properties and Emotional Impact: How well does the submission demonstrate your visual storytelling abilities?
  • Artistic Voice: How strong and unified is your story as a whole?

Submission Form
Submit your work through the submission form on the program website

Email
Email aktashif@canon-me.com with questions.

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