THE CANON AKTASHIF PROGRAM
MODULE 2: START YOUR CREATIVE JOURNEY
The Canon AKTASHIF Program is an annual creative careers competition. It is for all youth between the ages of 14 and 25 residing in the Middle East. This program will help you turn your passion for photography, videography or printing into a rewarding career.
Between June and December 2020, Canon will release four different modules. Collectively, these modules will lead you through the process of designing and launching a successful business. Participants who complete all four modules by 29 December 2020 will be eligible to win the Grand Prize. .
Start Your Creative Journey Module
This is the second of four modules. If you haven’t completed module 1 yet, you can access it on the program website. The other three modules are:
If you want to become a successful photographer, videographer or printer, you’ll need a business concept. What value, services or products will you offer your customers? How will you attract and retain customers? What will your expenses be, and where will your funding come from? How will your business be structured? In short, you need to show how your business will remain financially sustainable over time. This module challenges you to define your business’ objectives and strategies for achieving them.
Your business concept should be two to three pages long. It should include the following seven sections:
Having a business concept is an essential step in the process of launching your creative career.
A business concept is a document that describes the most basic parts of a business: what you’re selling, who you’re selling to and how you plan to achieve your business goals. Committing your ideas to paper is a clarifying process. Writing a business concept will help you make decisions, create an action plan and even come up with new ideas. But a business concept isn’t just for you. Business concepts are also necessary if you want to pitch your business to investors or explain your business to future employees.
To enter the competition, upload the following deliverables through the submission form on the program website no later than 11:59 PM GST on 29 December 2020:
Canon will select three winners for the Start Your Creative Journey Module to receive:
A panel of photographers, printers and other creative professionals will assess the strength of your business concept based on the following criteria:
Submit your work through the submission form on the program website.
Email firstname.lastname@example.org with questions.