Power Out At Canon Middle East To Celebrate Earth Hour 2012

Middle East, 26 March 2012 - Canon Middle East, a leader in imaging solutions, has announced plans to participate in “Earth Hour”, a global climate awareness campaign that will take place from 8:30 pm to 9:30 pm on March 31st, under the auspices of the World Wide Fund for Nature (WWF).

“My Earth, My Lens” - Photo Competition Invites People To Capture Their Personal Symbol For The Environment

Earth Hour 2012 Image

The initiative is part of Canon’s 10-month celebration of the 10th anniversary of its headquarters in the region. With CSR a major aspect of the celebrations, the company will highlight its strong commitment to environmental stewardship with a series of initiatives clubbed under the theme of “Power of Environment”, including Earth Hour.

Supporting this global initiative for many years, Canon Middle East pledges to shut down all non-essential lights at its offices located in Dubai Internet City, during this hour.

Moreover, in collaboration with Dubai Internet City, Canon’s employees and their families will gather outside the office building with lamps as a sign of solidarity for Earth Hour and to make a pledge that they will take long term actions towards environmental conservation. The company will also be sending letters to its business partners, encouraging them to participate in Earth Hour this year. 

In addition, Canon has announced a public photo competition entitled “My Earth, My Lens”. Accordingly, people will be required to take a photograph that best symbolises what the environment means to them. Photographs could range from images of the ocean to pictures of gardens, and will need to be accompanied by a photo caption that best captures the essence of the image. To find out more about the competition which will launch on 31st March and the winning prize, please visit http://www.facebook.com/#!/CanonME  

Mai Youssef, Corporate Communications Manager, Canon Middle East, said, “Our participation in Earth Hour 2012 is part of our on-going commitment to be a socially responsible and environmentally conscious company. At Canon, we continue to become more energy efficient across all our operations and to develop innovative technologies that can reduce the environmental footprint of our products and services”.
Since 2006, globally, Canon has reduced logistics CO2 emissions by 40%. In the Middle East, Canon has been actively involved in various eco-themed campaigns including the “UAE Clean Up Drive” and “Can Collection Drive” organised by the Emirates Environmental Group.

Commenting on Canon’s participation, Majed Al Suwaidi, Director at Dubai Internet City and Dubai Outsource Zone said, “Corporates today realise that it is extremely important to be sustainable and therefore take the extra mile to rethink the way they operate. Companies across sectors understand that they have a critical role in making a difference and reducing carbon footprint in the region and globally.

“At Dubai Internet City and Dubai Outsource Zone, we conduct regular recycling initiatives along with our business partners to create a sustainable environment. We have always supported them on all these efforts as companies are under growing pressure in the past few years to address environmental issues and create solutions.”

To find out more about Canon’s environmental initiatives please visit http://www.canon-me.com/About_Us/About_Canon/Environmental_Activities/index.aspx

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